WHAT IS PODCASTING?
If you're online — you — are — selling — something. You are selling something! It may be a product, a service, a brand, an idea, or even just you! But in order for your target consumer to buy what you're selling, first they have to know you, like you, and trust you.
Podcasting, hands down, is the best way to get people to know you, like you, and trust you. Your message — your voice — not text you wrote, or images you posted, but rather your actual voice delivering your message is in their heads during some of the most private, impressionable moments of their daily routine. People expect to be "sold to" when they watch TV, listen to the radio, read magazines, and view billboards. Their subconscious defenses are up with those experiences. However, when one chooses to listen to a podcast (essentially "media on-demand"), they do it with hopes of being informed, entertained, inspired, or educated while they are driving, showering, exercising, walking their dog, mowing their lawn, falling asleep, etc. These are all personal activities where one seeks to absorb what is being said. If you're sincere in your message and they like what they hear, you've got a loyal consumer for as long as you want. So — you ask "What is Podcasting?" Podcasting is modern storytelling. Podcasting is connecting people!